PRINCIPLES AND TERMS OF THE CHALLENGE

Specific contest rules:
- Have been filed with the relevant authorities in each of the 34 countries concerned.
- Set out the contest’s values, the commitments of the various stakeholders, and the governance and implementation rules for the initiative.

The Startupper of the Year by Total Challenge is a local contest that aims to identify, reward, and provide support for the best business creation and business development projects in Africa. Its purpose is to provide support for projects designed to promote social and economic development of 34 countries on the continent, where the 2016 edition is organized.

It’s being held every two years to give us enough time to properly support the winners and sustainably establish our initiative.

The 34 African countries in which the Startupper of the Year by Total Challenge is organized are: Algeria, Angola, Burkina Faso, Cameroon, Chad, Ivory Coast, Democratic Republic of the Congo, Egypt, Equatorial Guinea, Ethiopia, Gabon, Ghana, Kenya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Republic of Guinea, Republic of the Congo, Reunion, Senegal, South Africa, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe.

We eventually intend to extend it to all the countries where we operate. But for reasons related to specific local circumstances, we have deferred the launch in certain countries currently lacking a start-up ecosystem.
For this inaugural contest, we also wanted to focus on countries where the legal, organization, functional, partnership and other aspects of the contest could be organized relatively quickly. We intend to extend the contest’s scope in the future to all 44 countries.

 

Participants must submit a business creation or development project in the country concerned. That is aligned with our intention of emphasizing local content and helping to build economic capacity. If you live in one country and submit a project for a contest country of which you are a citizen, you can take part but:
- The cash prize will be paid in two installments, one when the winner(s) is (are) announced and the other after the start-up has been created in the country.
- The existing or proposed start-up must be based in the country.

 

Not in this inaugural contest. But yes in the near future, when the contest is extended to the other countries.

 

The Contest is open free of charge to individuals who are not employees of the Total Group, who are up to thirty-five years of age at the time they submit their applications, who either have plans to start a business or have a business under development that is less than two years old, and who meet the relevant eligibility criteria (See the following question).
The contestant must be a citizen of the country where its application is submitted.

To be eligible, the project shall satisfy one of the following criteria:
- The project pertains to a new business start-up that must be created in one of the 34 countries taking part of the challenge and implemented within a maximum period of six months following the selection of the winners, this period can be extended at the discretion of the organizer according to the existing constraints in this country; or
- The Project pertains to a business that is less than two years old and is currently being developed in one of the 34 countries taking part of the challenge.
- The contestant must be a citizen of the country where its application is submitted.

Because they fall squarely into the age bracket we’re targeting, the one that is building the Africa of tomorrow, and because we want to fill a gap in existing support initiatives, whether offered by governments (small business support, tax exemptions, etc.) and investment funds providing more substantial support for older organizations.

 

The contest is designed to promote local content and the entrepreneurial drive of young businesspeople who are citizens of the country concerned. Since it is being held in several countries, we felt it made sense to target young people in each country, to encourage them to take part in developing their communities.

 

The contest aims to promote local content and the entrepreneurial drive of young national businesspeople. Candidates must submit a start-up project for the country concerned.
For example, even if you live outside Côte d’Ivoire, you would have to submit a project for Côte d'Ivoire. If you eventually win, the following conditions will be applicable:
- The cash prize will be paid in two installments, one when the winner(s) is (are) announced and the other after the start-up has been created in Côte d’Ivoire.
- The existing or proposed start-up must be based in Côte d'Ivoire.

 

Each contestant is allowed to submit only one project.

The Contest Rules sets forth the rules that apply to the Startupper of the Year by Total Challenge. This should enable us to ensure that the projects which will be submitted are genuine and non-fraudulent:
- Contestants agree to provide all necessary supporting documents and to expressly and unconditionally accept all of the provisions of these rules and to respect all laws and regulations applicable to the Contest in the country where the application is submitted.
- The contest organizer reserves the right to make all necessary verifications to ensure that Contestants meet the eligibility requirements. Applications based on incorrect, inaccurate, incomplete, or fraudulent information will not be considered and shall lead to automatic disqualification.
- The contest organizer affirms its commitment to respect the most stringent rules against corruption, fraud and anti-competitive practices and expects from each Contestant to respect such commitment.
- Each Contestant also commits to disclose any potential conflict of interest that may arise during its participation in the Contest i.e. the existence of any family, professional or other relationship, which could cause its application to be questionable.
- Contestants certify that they are the authors of the Projects and that they hold all rights related thereto.
- Contestants accordingly certify that their Projects do not or will not violate the intellectual property rights of any third parties and that they comply with all applicable laws in the country where the application has been submitted.

 

Applications may only be submitted between 8:00 a.m. GMT on November 1, 2015 and 11:00 p.m. GMT on January 31, 2016. Every application submitted after the closing date and time shall be not considered.
Applications must be exclusively submitted via the online platform at https://startupper.total.com/.
The contestant shall complete all boxes identified as compulsory. A list of information and documents to be provided by the Contestant at the time they apply is available on the website. The contestant will have to provide their resume, and will have the possibility to attach as many elements as necessary to convince the jury: Business Plan, Financial Plan, Resume of co-founders, Executive Summary, possible commercial brochure, video of presentation of the Project, etc.
A Business Plan and Executive Summary will be requested at a later stage of the proceedings if the Contestant is selected as a finalist.
Contestants may not make any changes to their applications once they have been submitted.

Applications must be exclusively submitted via the online platform at https://startupper.total.com/ between 8:00 a.m. GMT on November 1, 2015 and 11:00 p.m. GMT on January 31, 2016.

Applications may only be submitted between 8:00 a.m. GMT on November 1, 2015 and 11:00 p.m. GMT on January 31, 2016. Every application submitted after the closing date and time shall be not considered.

The Startupper of the Year by Total Challenge will run in two stages:
- A pre-selection of applications by the jury.
- The final presentation phase including an oral presentation to the jury which will select the best projects.

Applications that are complete and meet the eligibility requirements will be individually reviewed by a jury of professionals.
The jury will select up to ten of the best projects submitted, which will be placed on the list of finalists.
The jury reserves the right to ultimately select only the applications that it deems to have met its selection criteria.
The jury's decisions are made at its own discretion and are not subject to appeal.

As a guideline, each application will be evaluated on the basis of the following criteria, among others:
- The form and clarity of the application.
- The Project's ingenuity and innovativeness.
- Its boldness and originality.
- Its competitiveness.
- Its ability to create sustainably value and to support local development (to create jobs, to replace imports, to help improve the living conditions of people in the country where the application has been submitted).
- Its development potential and feasibility.
- Its consideration of aspects relating to safety and environmental protection.
- Etc.
This list is for reference only and it is non-exhaustive.

Following the pre-selection phase, the list of selected finalists will be emailed to each finalist and posted on the website by February 28, 2016 at the latest..
Once the results have been posted, finalists will have five calendar days to confirm by e-mail their desire to continue with the next phase of the contest via the contest website. The organizer reserves the right to disqualify contestants who fail to confirm..
Finalists will then receive by e-mail a schedule stating the dates for the following:.
- The preparation sessions dates for their presentations to the final jury that will be offered to them..
- The dates of the final presentations, which will take place no less than seven calendar days after the announcement of the results of the pre-selection.

 

During the final presentation phase, each finalist will be invited to make a PowerPoint presentation (fifteen minutes maximum) to the jury using the sample provided by the organizer . A list of other presentation aids that may be used could be sent to finalists. The presentation will be followed by a question-and-answer session (ten minutes maximum).
Following this phase, the jury will select up to three of the best projects.

The jury reserves the right to ultimately select only the applications that it deems worthy on the basis of the following criteria, among others:
- The nature and quality of the Project,
- The quality of the presentation, and
- The values and attitudes demonstrated by the finalists, including in particular theirs engagement, theirs motivation and theirs conviction.
The jury's decisions are made at its own discretion and are not subject to appeal.

Following the final presentation phase, the jury will select up to three of the best projects, which will be placed on the list of winners in order of ranking.

The jury reserves the right to ultimately select only the applications that it deems worthy on the basis of the following criteria, among others:
- The nature and quality of the project,
- The quality of the presentation, and
- The values and attitudes demonstrated by the finalists, including in particular theirs engagement, theirs motivation and theirs conviction.
Therefore the jury is free to choose fewer than three projects, or no project at all, at its own discretion, and its decision is not subject to appeal.

 

The final selection phase will end by March 15, 2016 at the latest, the results will be posted in accordance with announcement procedures to be determined at a later date.
Finalists will be informed of these announcement procedures by e-mail; they also be posted on the website.
An official ceremony to announce the results and to award the prizes will take place on May 1, 2016 at the latest and will end the contest.

AWARDS

Each winner will win a customized coaching and a financial support to help him/her to create and/or develop its business.
The winners will also be given a distinctive and rewarding label as well as visibility.
Young entrepreneurs are not only interested in financial support. What they are also looking for is empowerment and visibility.

Its content and duration will be defined by the jury in accordance with the needs of the winner that it will have identified during the selection process.
This coaching will be implemented and achieved before May 31, 2016.

Its content and duration will be defined by the jury in accordance with the needs of the winner that it will have identified during the selection process.
It will be provided by both Total affiliate’ employees and appropriate local partners.

This coaching will have to be implemented and achieved before May 31, 2016.
Moreover, the allocation of the financial support will depend on the implementation of the coaching:
- Allocation of the prize at the end of the support period when pursuing the development of an existing business.
- Allocation of the prize split in two installments when creating the business ‒ one third following the support and the two third left at the actual creation of the business within a maximum period of six months.

Total affiliate will award:
- 50% of the overall envelope to the winner n°1
- 30% of the overall envelope to the winner n°2
- 20% of the overall envelope to the winner n°3

No, the cash prize allocation and amounts would not change. We want to provide financial backing and other types of support that are just as important for these businesses. In addition, the cash prize allocation and amounts are specified in the contest rules.

 

No, the full amount of the prize is exclusively intended to finance the entrepreneurial process, that is:
- Pursuing the development of the existing business and shall be allocated at the end of the support period; or
- The implementation of the project by creating the business in question. In this particular case, the allocation of the prize shall be split in two installments: one third (1/3) following the support and the two-third (2/3) left at the actual creation of the business within a maximum period of six months.
Prizes could not be traded for others prizes, for their cash value or for any currency or any goods and service delivery.
Prizes are personal, non-transferable, and not subject to appeal.

JURY AND INDIVIDUAL SPONSOR

In each of the 34 countries in which the «Startupper of the Year by Total» challenge will be held, a jury of professional executives led by a chairman will be created – at least 10 members (including the Managing Director of Total’s affiliate(s) in the country).
The jury will include: managers from national and international groups representing a wide variety of business sectors (banking, finance, industry, service, etc.), representatives of public and semi-public organizations, institutional officials, leaders of national and international organizations as well as acknowledged experts and analysts.
The jury will receive, evaluate and select the projects.

No. The only Total people on the jury will be the Managing Director(s) of the Total affiliate(s) in the country concerned.

In addition to the Managing Director(s) of the Total affiliate(s) in the relevant country, the other jury members are professionals with recognized skills and expertise, drawn from a wide variety of backgrounds to ensure that they can knowledgeably assess the quality of the projects, which can come from any sector, without restriction.


Individual Sponsors are well-known, respected individuals. They will lend their standing and reputation to support and promote this cause, in line with Total’s community engagement process.
They will take part in the activities, events and appearances that are part of the contest program. In particular, this includes public speeches alongside the Managing Director of the M&S affiliate (and the E&P affiliate where applicable).
Individual Sponsors are not jury members and therefore do not take part in selecting the winners.
They may, however, help train, advise or coach the winners or assist with incubating their projects.

 

OVERVIEW, VISION AND CONTEXT

This is a first for Total in terms of a recurring community engagement initiative on such a large scale (34 countries in Africa) and involving both M&S and E&P.
But we do have other programs to support businesses, based on selective, usually short- or medium-term approaches:
- Community engagement contests in France championed by Total Développement Régional (TDR), in partnership with universities, experts and businesses: Total Edhec Entreprendre (national) and CAMPUS Jeunes SU de l’Année (Rhône-Alpes region).
- Business-focused initiatives that take the form of acquiring interests in start-ups, led by Total Energy Ventures.
- Innovation-driven initiatives sponsored by M&S’s Innovation Division (Hello Tomorrow Challenge, Paris Région Lab).
Selected, one-off national actions that precede or coincide with the installation or expansion of E&P activities (in Myanmar, Nigeria, the Republic of the Congo, etc.), with the support of local Chambers of Commerce and Industry.

 

What interests us most is offering support, regardless of the sector. We want to meet the expectations of young people and encourage job creation in the private sector. This is a way for us to “be on the same page” as our stakeholders in the economies where we are present. In addition, when we talked to our partners about the program, they appreciated the fact that we aren’t using the contest solely as a means of growing our business by restricting it to projects related to our sectors of activity.

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